Nowhere To Be But You


The Essentials

Does where we live define who we are or do we define the places where we live? Maybe both? Take a walk around your neighborhood, any neighborhood in any city, and you can feel the pulse of the populace. It's the smell of the food from the kitchens, the shops on every other corner, the music creeping out of cracked windows. While each assembled from the same building blocks—concrete, timber, asphalt, glass, and brick—neighborhoods are as individual as the individuals that form them. So no matter where you live, remember that there is nowhere to be but you.

  • Direction — Michael Armenta
  • Cinematography — Arthur Alvarez
  • Photography — Emily Alexander
  • Talent — Nick Wirtz, Jimmy Nolan, Aaron Diko, Keith Pasko, George McCalman
Exiting a wood-panelled vehicle in a nice Long Haul Jacket and crisp Blue Oxford.
Things, stuff, arranged. Vintage.

“I like that I can go over to the Dogpatch, stand on the edge of the city but still see both bays. I like how quiet but crazy it is—kind of like a playground.” — Jimmy Nolan

Really looking sharp in that Oxford and Long Haul combo.
Taking a look inside the trunk, looking in. From the trunk.
Checking out passers-by, who surely checkin out this man in his full TS ensemble.
San Francisco rooftops.

“There are parts of Nob Hill that feel like I’m in Europe. The alley streets, the neighborhood characters, the fog rolling down the steep avenue. It’s evocative—a mix of bustle and international and weird and funky.” — George McCalman

Photographing an SF city- and bay-scape, requisite bridge in the background!
Strolling the streets in the Submariner Jacket.
An angled architectural shot, looking up.

“The avenues, Golden Gate Park, the Presidio—it’s a part of the city that makes sunny days extra special.” — Nick Wirtz

Our guy in a Jack.
Our guy on a bike, in his Jack, carrying his surfboard and gear. Our man.
Rolling sunset sets.
Long shadows from a not so long skateboard.
Our guy in his Jack again, sleeves rolled up, board under arm.
Skateboarder, pushing through the city streets.

“So much history and culture is within walking distance. Records, any type of food, alleys of art, it’s got it all. And it’s the flattest neighborhood, so skating is ideal.” — Aaron Diko

At the market, picking up some produce.
All kinds of produce.
Casual cool, long-hair getting tucked back by a tattooed finger, carrying produce home.
Dring a coffee, walking doggo.
Buttoned up in an Indigo Star Jack.

“Smack in the middle of the city, Divisadero is a quick walk to any number of parks, including Alamo Square of Full House fame, and the Panhandle, where we took the pup for a walk. Along Divis itself are some of the best spots to eat in the city, from sushi to burgers and of course, a requisite coffee.” — Keith Pasko

Head and shoulders of our guy in the Indigo Star Jack.
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