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Featured Collections
Featured Collections
Featured Collections
Featured Collections
Featured Collections
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The Denim Shop
When it comes to our denim lineup, meticulous craftsmanship and top-quality materials come standard. Made with 100% organic cotton, outfitted with indestructible YKK hardware and crafted with second-to-none build quality, our rugged jeans are engineered to last you a lifetime. Explore our rugged roster of selvedge denim—from classic Japanese denim to timeless washes—and gear up for awesome fades to come. These are jeans designed by denim heads, for denim heads.
What Is Selvedge Denim?
These days, most denim is made on highly efficient projectile looms that cut the weft (horizontal yarns) of the denim to create the edge of the fabric. The frayed edge then needs an overlock stitch to keep the denim from falling apart. In contrast, selvedge denim is woven on slower, older shuttle looms that pass the weft yarns over themselves at the edge of the fabric, creating a “self-edge” that is much stronger than the cut-and-sew edges of projectile looms. In addition to the more durable build, the slower shuttle looms create denim with more textural nuance, resulting in far better fades down the line. Learn more about what selvedge denim is in our Journal.
Democratic & Slim Jeans - Understanding Our Fits
Our two fits are the result of years of meticulous R&D. Both fits are a classic medium-rise, with Democratic offering a bit more room in the thigh and tapering nicely from knee to ankle, and our Slim fit (still far from skinny) tapering gently through the thigh, knee, and calf. If heavy squats or long cycling excursions are part of your weekly routine, we recommend Democratic. If you’re a trim-legged dude, go for our Slim jeans. To learn more about our pant fits, check out our Fit Guide.
How To Wash Raw/Selvedge Denim
In many ways, how you choose to care for your raw or selvedge denim jeans comes down to personal preference. That being said, there are some definite “do’s” and “don’ts” to consider. For a deep dive, check out our comprehensive guide on how to wash your denim. Happy fading.
How To Patch Your Jeans
One of our favorite things about denim is the way that it ages. Over the years, your favorite pair of jeans becomes a roadmap of memories and adventures shared. So when your jeans eventually develop a hole, don’t send them off to the landfill; give them a new lease on life with sashiko visible mending. For a full tutorial, check out our Denim Repair Guide.