Grassroots Gusto
A ferry ride away from Long Island, Fair Harbor is a quiet, car-free beach community with sun bleached signs and barnacle dappled buoys bobbing off-shore. In short, the perfect place to make memories during those seemingly endless summers of childhood—and that’s just what Caroline and Jake Danehy did each season.
As they got a little older, they took notice of how much plastic pollution littered their beach getaway, and how each year it seemed to get worse. It quickly became apparent that the location they loved so much wasn’t guaranteed to be there forever. So they put their heads together on a solution.