Wool is one of nature’s most capable fibers—warm, breathable, odor-resistant, and surprisingly durable. From buttery-soft merino wool t-shirts to rugged wool shirts and tailored wool pants, our lineup of wool clothing offers dependable performance across seasons. Whether you’re layering up for a cold snap or pulling your favorite sweater out of hibernation, keeping your wool gear in top shape comes down to a few simple habits.
General Wool Care Between Wears
Let it Breathe
Wool doesn’t need constant washing. Instead, hang your gear (or lay it flat) after each wear to let the fibers naturally release odor and moisture. A little air goes a long way.
Treat Spots, Not the Whole Garment
Caught a stain of your wool pants or wool shirt? Dab it gently with warm water and mild soap—no need to soak the whole piece. Spot-cleaning preserves the structure and extends the life of the fabric.
Mind the Pilling
Some pilling is normal, especially on new wool sweaters and knits. A fabric shaver or sweater stone can tidy things up in seconds, no harm done.
How to Wash Wool Clothing
While we offer a wide variety of wool garments, from tees that can be machine washed to sweaters that prefer spot or dry cleaning, most wool clothing should never be run through a hot wash. In all cases, you should follow the instructions on the care label for best results.
A Note on Hand Washing
If dry cleaning is not an option, hand washing is a serviceable alternative. Simply add a small amount of gentle detergent like Woolite to a clean sink or basin and fill with cold water. Soak your garment for no more than ten minutes, avoiding rubbing the fabric against itself or agitating it violently. Instead of wringing out your sweater, lay it on a dry towel and roll it up to extract most of the moisture, then lay it flat on another dry towel or mesh drying platform until it is completely dry.
Wool Sweaters
Our wool sweaters are knit for comfort and built to last. To keep them in good form, skip the hanger (which can stretch out the shoulders) and store folded in a drawer or on a shelf. For long-term storage, use sealed containers or bags and use a sachet of lavender to keep bugs at bay—no stinky both-balls required.
To wash: Most merino wool sweaters do best with hand washing or occasional dry cleaning. If you’re washing at home, use cold water and a gentle detergent. Soak briefly, press out moisture with a towel (never wring), and lay flat to dry. See notes on hand washing above.
Wool Shirts
Our wool shirts strike a balance between rugged utility and natural comfort. They’ll hold up to plenty of wear, so there’s no need to overwash.
To wash: Check the label. Many can be machine washed cold on a gentle cycle, then laid flat to dry. Avoid high heat, which can warp the fabric over time.
Wool Pants
Our selection of wool pants runs the gambit between rugged and refined, but no matter which design you choose, with proper care, they’ll only get better with age.
To wash: For trousers, we recommend spot-cleaning and airing out between wears. If a deeper clean is needed, dry cleaning is the safest bet to maintain shape and structure. As with everything, though, check the care label on the garment before washing.
A Quick Note on Merino Wool T-Shirts
Our merino wool t-shirts and base layers are the easiest-going pieces in the bunch. Naturally antimicrobial and quick drying, they’ll stay fresh longer than cotton.
To Wash: Cold water, gentle cycle, and a lay-flat or line dry. That’s it. Skip the fabric softener—it coats the fibers and reduces performance over time.
The Bottom Line
Like most good things, wool clothing just gets better with time—if you treat it right. Keep it clean, let it rest, and follow the care instructions on the tag. Need to stock up? Explore our full line of wool shirts, wool pants, and merino wool clothing to cover your bases through every season and any occasion on the calendar.
