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Long before wool became a mark of refinement, it was a material of necessity. Shepherds, sailors, and tradesmen relied on it not for fashion, but for survival—a natural fiber that kept them warm in the damp, breathed through the heat, and held its shape through seasons of labor.

Over centuries, that same grit became the fabric’s greatest luxury. Today, wool still carries the soul of its workwear past, but with a polish that earns it a place in any modern wardrobe.

fit model posing in The Maritime Shirt Jacket in Burgundy Plaid Wool

From Workhorse to Wardrobe Staple

Wool’s story is one of evolution. Early weavers discovered its uncanny ability to insulate even when wet—a quality that made it indispensable from the docks of Cornwall to the shipyards of New England. Dense wool shirts and wool pants became the uniform of outdoor laborers, while fishermen in the British Isles knit heavy wool sweaters that could take a beating from the sea.

fit model posing in The Maritime Shirt Jacket in Ranger Twill Wool

As industry grew, so did wool’s role. Tailors learned to refine those hard-wearing fabrics into pieces that looked as sharp as they performed—blazers cut from Melton cloth, trousers pressed from flannel. The shift from workwear to everyday wear wasn’t about abandoning utility, but about perfecting it.

Wool at Work Today

The same qualities that defined wool’s utility centuries ago still make it one of the most capable fabrics around. It’s naturally breathable, regulates temperature, and resists wrinkles and odor, to name a few. And while its reputation was built on grit, wool carries an understated sophistication that few materials can match.

fit model leaning against the wall wearing The Carnegie Pant in Gravel Herringbone

Our own interpretations—like the Maritime Shirt Jacket, Carnegie Pants, and Seafarer Sweater—pay quiet homage to those roots. They’re substantial but never bulky, refined but never delicate. Built to endure shifting demands and passing trends alike.

fit model posing in The Seafarer Sweater

Why Wool Endures

Because utility never goes out of style. Because strength and softness can coexist. Because the best materials don’t just last—they live with you, evolving with every wear.

That’s the story of wool. From field to factory to wherever you’re headed next.

fit model posing in The Seafarer Sweater in Navy

Shop Wool Clothing

Model wearing The Ojai Chore Jacket
January 30, 2026

From Uniform to Icon

There’s a funny tension in the way we talk about “utility” right now. On one hand, the utilitarian look is having a moment—work pants, chore coats, fatigue pockets, sturdy canvas, and “hardwearing” as a vibe. On the other hand, a lot of those shapes were never meant to be vibes in the first place. They were solutions.

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fit model posing in The Ojai Jacket in French Blue Moleskin
January 16, 2026

Layering for Shifting Seasons

Spring and fall rarely arrive all at once. Mornings start cold, afternoons warm up, and evenings drift back toward chill. Dressing well through these in-between months isn’t about owning more clothes—it’s about choosing layers that adapt as the day changes.

This guide breaks down the key outerwear types that work best for transitional weather, and how to wear them with intention.

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