2017 - Mens - The Outdoors Collection

In Sierra National Forest

August 2017

The Sierras (technically, the Sierra Nevada Mountains) are monumental. At over 400 miles long and 70 miles wide, they are home to the nation’s largest alpine lake (Keep Tahoe Blue), the Lower 48's tallest peak, and count them: three national parks, two national monuments, and twenty national wilderness areas. A veritable smorgasbord of recreation, we're continuously reminded how lucky we are that this is our backyard sandlot.

Once you leave the California coast and head east, there is a geographic lull as you cruise through a series of central valley cities and towns that faithfully give credence to our agricultural prowess. Beyond the almond trees and stone fruit orchards, the roads start to become tortured and, with increasing bends and switchbacks, submit to the four million years of tectonic uplift that has forced an average of 10,000 vertical feet of granite to scratch the clouds.

It was amongst these granite giants, at the end of a road where concrete faded to forest floor, that we framed our Outdoors Collection. On a borrowed patch of lakeside real estate we set up our home of tents and hammocks. We spent our days fishing, hiking, and napping in the outstretched arms of ancient trees, while nightfall was accompanied by the fire’s incandescence and beneath a sky littered with stars. These are the moments that have inspired our latest collection.

Launching throughout the month: a couple of Crater Shirts in custom vintage-inspired plaids, our collection-hopping Camp Pant, the solidly year-round Rover Jacket, and back this year for its sixth appearance, the Yosemite Shirt — each year better than the last. All funding this month and delivered in time for your fall visit to the great outdoors.

    The Outdoors Collection featuring The Yosemite Shirt
    The Outdoors CollectionIt's Sometimes Sunny in ReykjavíkCall it climate change. Call it the luck of the Icelandic. Call it whatever you want, it made for a once-in-a-lifetime trip for our pal Kyle Meck. We sent Kyle to explore the regal landscapes at the edge of the earth.Explore The Icelandic Adventure
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