Mens - The Sailor Twitch Collection
California Shared Mentality
Living in California, we’re spoiled by our proximity to the beach. The beauty of the Pacific is never more than a drive away, and the state’s shared mentality is 100% informed by that. California’s the land of flip-flops in the boardroom, of taco trucks that garner front-page write-ups, and of surfboard racks on every other car. We may not go to the beach every day, ourselves, but not a day goes by where we’re not reminded of and inspired by its nearby presence.
We get that not everyone’s so fortunate to live within walking distance of the shore. Hell, like we said, even though our office is in SF, it’s not like we’re biking to the beach to picnic on the beach every day. But we still do our best to breathe the salty sea air and appreciate what it represents: working hard but playing harder, and taking a minute to relax, even during the most stressful of days.
It’s that moment of pause, respite, and recognition, mixed with rugged ambition, that we sought to instill in this collection. Garments inspired by California’s ubiquitous beach vibes, but that’ll look just as great and function just as perfectly on the windswept plains of the Heartland. They’re great-looking and hard-wearing, and will do the job regardless of if you’re sitting around the bonfire, or just wish that you were.