Friends in Recycled Knits 85% of Water is Recycled & Drinkable
Save yourself a trip to BiRite Market and indulge in the sweet nectar of sustainability right here. We’ve come to recognize eco-conscious food production as the peak of agriculture quality, ensuring that both our belly’s and planet are pleased. In the pursuit of agri-business transparency, we’ve pushed retailers to work in conjunction with the environment and have seen fantastic results. Now, it’s time that the textile industry follows suit.
As Levi’s famous “Water<Less” jeans campaign taught us, the denim business is no cleaner than the pesticide-ridden dirt of the ag industry. Take a peek around around each proverbial corner and see that it’s riddled with waste. Yet, we continue to demand that denim occupies an overwhelming share of our daily wardrobe, and for good reason! Denim is durable, stylish, and breaks in to tell a distinct story.
That’s where Rio Soul comes in, a sustainable denim manufacture at the zenith of eco-conscious textile production. Established as a denim mill turned full-package facility, this Puebla, Mexico-based manufacturer recycles 100% of the fabric scraps and 85% of water. What better a testament to the sustainability practices than the fact that the denim wastewater is reused to brew the employee’s Cafe de ollas.