This Is CIVIC
Cities spark innovation by connecting diverse groups. Cities galvanize us. They often behave independently from the context in which they sit. Cities require us to move. From home, to work, to gatherings, to the store, to home again. This movement can be challenging. Cars clog the streets and add to our ever-growing accumulation of greenhouse gases and smog. Our urban centers are some of the most polluted areas on the planet. As of late, some of the world’s most inhabited cities have begun to address these problems with improved bikeways, new public transportation arteries and greenways. Sustainable transportation, be it cycling, walking, run-commuting, bus, or train, has never been easier.
With this ease, we are empowered. Empowered to change the way our cities operate. Of course, their cyclical nature shall persist, from the early morning glow, to the fire of the morning and evening commutes - but we have the power to change how we move between these moments. We become civic architects. Our motion connects us all and perpetuates the city’s ability for tolerance and creativity. Simply put, moving responsibly within our cities becomes an act of civic engagement.
We are happy to announce that today we are launching CIVIC, a system of clothing for the urban commuter. CIVIC will encourage and support sustainable travel as a means to healthier lives, stronger communities and an enduring future for generations to come.
We hope you join us on this new adventure.