Finding Treasure Island with Sergio Traverso

In the middle of San Francisco Bay, there is a treasure. A human-made masterpiece that has spent its life redefining itself as it battles to maintain its existence in a never-ending endurance match with Mother Nature. We are talking about Treasure Island.

Sergio Traverso Sergio Traverso

The artificial landmass has hosted world fairs, a naval base, music festivals, and is home to a handful of wineries; it was integral to the making of both The Matrix and Patch Adams, not to mention Mythbusters. An often forgotten resource just offshore San Francisco's Embarcadero, Treasure Island is at the outset of yet another chapter in its history as it experiences a monumental civic undertaking of waste remediation and redevelopment that plans to bring new housing to the island.

In the middle of the somewhat barren landscape, a community of makers has found a perfect location to set up shop. Away from the bustle of San Francisco, we spent a morning with our friend and woodworker Sergio Traverso. Both skilled and humble, Sergio has a calmness with a matter-of-fact hustle that is most easily described as encouraging. As part of a founding group that has nurtured "craft" by bringing West Coast Craft to life for the past five years, he has created a near-perfect balance between running his own business and as the Production Director for WCC.

Sergio Traverso
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Sergio Traverso
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Sergio Traverso

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