September 24, 2013

A Nod to the Safari

“Speak Softly and Carry a Big Stick.” That was Teddy Roosevelt’s official foreign policy while in the White House and his unofficial and unspoken policy while on safari in the East African Bush. It was only natural that the once “rough rider” and “bull moose” party candidate was also the first American to go on safari in Africa. While game hunting expeditions were always part of Aristocracy and tradition in England, Teddy brought the romanticism and adventure of the safari to a much larger stage, The United States. Along with the national press that accompanied his expeditions to East Africa, Roosevelt went on to write prolifically about these adventures in his memoirs, lectures at the National Geographic Society, and in an ongoing article in Scribner’s Magazine titled “African Game Trails.”

Always a diplomat, Roosevelt was not one to rock the boat when it came time to outfit himself for his expeditions. He sported the traditional outfit of British Officers while in the bush: a coat, shirt and trousers made of lightweight khaki drill twill, high leather boots and the traditional circular brimmed officers helmet. Teddy single-handedly brought the “safari style” to the United States. A style which has been famously repurposed ever since by the likes of Ernest Hemingway, Robert Redford, John Wayne and most famously by an old San Francisco clothing start-up called Banana Republic.

While we no longer travel in caravans with luggage trunks, canvas tents and elephant rifles in tow - our travels are no less epic. We are proud to re-release our take on the Safari shirt, for travels both abound and abroad as well as for those restless souls thirsting for the accoutrements of adventure in their everyday lives.

While we no longer travel in caravans with luggage trunks, canvas tents and elephant rifles in tow - our travels are no less epic. We are proud to re-release our take on the Safari shirt, for travels both abound and abroad as well as for those restless souls thirsting for the accoutrements of adventure in their everyday lives.