June 14, 2013

Mexico Inspiration Trip : Part I

With a rush and a wave, our latest inspiration trip has already come to a close. With nothing more than the sand in our hampers and faded tan lines it almost seems like ages ago when we first stepped on the Mexican shores

When your nose is to the grindstone for 52 weeks straight it’s crucial to have a mental reset. Finding new and inspired ideas in strange places keeps your creative flow performing at a high level as well as pushes the industry standard even further.

Most of our trip was spent in heat induced hammock comas and endless wave sliding opportunities. Your design pantone book cannot compete with the colors nature creates. Whether it was the hues of purple and red found in tumbled beach shells or the scales of a local barracuda gliding along side our single fins, we were surrounded by intense beauty.

We realized almost immediately that allowing yourself to slow down and take in the setting sun will sooth the angsty creative mind. This natural beauty is something we will never forget.

Between the three of us we had six cameras to document the shock and awe we all felt by the rural Mexican coastline. Our only enemy was the sun trying to burn the hide off our backs and fog any lens it could reach. Thankfully the ocean provided refuge for us as it has done for centuries. Flowing swell under our boards and fresh seafood in our stomachs, there was not a care or worry for any of us.

Time slowed down as we became more feral and charred by our endless summer. And as heat exhausted hikes delved us into our minds and onto the vacancy of the winding coast lines, we found inspiration.