Edition 050. Triple Needle Denim Utility Shirts.

 The Lost Coast is a desolate and rugged stretch of the Northern California coastline - the perfect kind of place to field test our new rugged denim shirts

Everyone threw on a different shirt, packed the car with surfboards and provisions then proceeded to make the trek north.

The Lost Coast doesn’t have much, but what it does have is plentiful: great white sharks, dramatic views and moisture - the kind of moisture that mosses over hundred year old redwoods and leaves the penetrates your bones.

These shirts served us well - they kept out the wind and held off an ever present drizzle. We call it a shirt, but it really functions as a jacket. They layer perfectly for every day and all but monsoons.

Like your favorite pair of jeans - it will only looks better and wears more comfortable with time.

We encourage you to go adventure and get lost, just dont lose these shirts...

shot of surfboard being made.
March 31, 2021

Going Against The Grain

Our passions are manifold, but we’ll always have a special place in our hearts for surfing. Few things compare to...

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