Edition 034. California Plaids.

Brushed Cotton

Architecturally, San Francisco is a city of textures and colors. This weeks shirt offerings (Navy Plaid TwillRust Herringbone Plaid) remind us clearly of the city we live in.

City blocks are lined with stately turn of the century victorians and edwardians. 

The outside of each house is adorned with intricate trim work, wooden panes and sills, traditional banister-rowed steps and large welcoming wooden doors. 

Within residential blocks, no two outside color schemes are the same. Across the city, the range of exterior colors is vibrant.

Atop the panoramic hills of Pacific Heights and into the evergreen oceanside properties of the Presidio the palates are dominated by dark blues, rick earth tones and fog kissed shades of beige.

Along Haight Street and around Golden Gate Park, surprise pockets of color are around every corner. The Painted Ladies being the most notable.

The Mission Victorians sport Mexi-fornia shades of red and orange, while the oceanside neighborhoods are painted in shades of lighter coral.

The palettes in this week’s offerings are full of the same surprises.


Our Rust Herringbone Plaid is streaked with bright red, jet black and turquoise. 

The Navy Twill Plaid is a little softer but still distinguished by wintery shades of pink, turquoise and royal blue.

As the temperature in San Francisco drops and the sun’s light becomes a little softer - these shirts are just in time. 

shot of surfboard being made.
March 31, 2021

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