Paper to Product: Edition 225


In the words of Willie, “Just can’t wait to get on the road again.” He followed that line up with “the life I love is making music for my friends.”  Well, the life we love is making badass denim for our friends.

After hitting on some solid success with the Black Yoshiwa Mills denim, we're back on the interstate with a new custom rig, a classic American built beauty with a fresh paint job – the classic Cone Mills 1968 denim with our own custom indigo double selvage ID.

The ’68 denim is not just a nostalgic tip of the hat. The engineers and technicians at Cone pridefully worked to source the yarns and tune the Draper shuttle looms just right to recreate the denim exactly as it was in its heyday. Milled at a perfect 13.5 oz. weight with minimal starch, it'll break in quickly, and wear and wash to the shade of blue prized by vintage aficionados far and wide. To signify our commitment and belief in this denim, we had it produced with a custom double selvedge ID woven with the same indigo yarns and literally bought enough to fill up a double wide. 

Working with a denim of this caliber, you can trust we didn’t skimp on the details. 

The jeans were placed in San Francisco’s world-respected denim factory, finished with YKK antique copper hardware, riveted or bar tacked at all stress points and the belt loops were sewn into the waistband and tacked on the back yoke seam.

The jacket features a busted selvage back seam and selvage details on the inside front plackets and cuffs. It features two chest pockets, riveted for strength, and two welted side-entry pockets lined with map pocketing that create two interior pouch pockets. The collar and front placket are reinforced with a subtle indigo zig zag stitching and this piece is finished with our custom YKK hardware.

After one rinse this denim will blow your mind. After a year or two of wear, people will offer you money to buy it off your back. As particular as we are, we always look at our pieces with a critical eye, seeing where improvement can be made. After seeing this denim worn in, you can count on it being in our quiver, just as it is now, for years to come.

shot of surfboard being made.
March 31, 2021

Going Against The Grain

Our passions are manifold, but we’ll always have a special place in our hearts for surfing. Few things compare to...

Read more
Get There Quicker

Keyboard Shortcuts


  • Keyboard Help Shift+?
  • Search S
  • Go to Account/Login ME
  • Go to Help HELP

Main Navigation

  • Go to Home GH
  • Go to Workshop GS
  • Go to Men's Home GM
  • Go to The Dispatch GD
  • MAG
  • Go to Cart GC


  • Go to Shirts GCS
  • Go to Outerwear GCO
  • Go to Bottoms GCB
  • Go to Denim GCD
  • Go to Footwear GCF
  • Go to Accessories GCA
  • Go to Essentials GCE