June 24, 2015

Paper to Product: Edition 213

 

 The past two months have been an exciting time here because we have grown our team to include four new members who have made an instant impact and improvement to our customer service, visual communication and product design.

In renewing our commitment to improving the design, fit and quality of modern basics, this Swift Mills utility shirt is the first in a series of new products that we will be releasing just in time for Fall.

We began with an older utility pattern that  features angled cuffs and two symmetrical off-angled pockets, one with a flap and the other with a pen slot. To improve the design, we added side gussets for re-enforcement  and a twill tape backing to the front placket to further anchor the button stitch.

As is always the case, the main story here is the fabric: an 8 oz. 2x1 Swift Mills Denim. Swift Mills has been producing denim from southern grown cotton in Georgia since 1886. The 2x1 weave naturally produces an beautiful, inconsistent texture that gives the shirt exceptional visual interest on both the inside and outside. The natural herringbone twill tape that was used to reinforce the buttons on the front placket and the sleeve opening even comes from a family owned business that have been weaving narrow fabrics in Philly since 1910.

Smaller but equally as important details include a less bulky, twill-taped sleeve opening, powder coated aluminum buttons and a slightly shorter tail length that will look even better untucked. All of the main seams are triple needle stitched with a nostalgic chainstitch runoff at the side seam hem. The top-stitch is an indigo dyed thread that will fade alongside the fabric and a new signature color bottom thread that we dyed to match the color of beloved and well weathered Golden Gate Bridge that has aged so gracefully. 

When putting this much consideration into the design and production of a single piece we can not help but get excited.  This shirt will get better with each wash and wear, earning its spot in that pile of coveted pieces that always remains untouched after years of spring cleanings and Goodwill runs.