Our Denim Deconstructed.

Quite a few things go into making a pair of blue jeans. So many that we thought we would break it down a bit for you by tearing apart a pair of our jeans. The details we all take for granted are what matters to us. From the custom YKK shanks and rivets to the color of the thread we choose, it's all carefully thought about. There are many hands that touch each input and even more hands that put the actual jeans together. So this is just a little salute to all the fine folks that make these jeans possible.

shot of surfboard being made
March 31, 2021

Going Against The Grain

Our passions are manifold, but we’ll always have a special place in our hearts for surfing. Few things compare to...

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