Edition 185: Brushed Gingham Hyde Shirts


It would seem a bit bold of us to claim that we have made significant advances in men's shirting. Especially since at first glance this shirt looks quite a lot like like other shirts out there.

Maybe take a moment and look at the beautiful pictures in this journal entry and contemplate further? Imagine you are at the Louvre taking in the Mona Lisa….

First glance: you have a well cut dress shirt with a modern spread collar. The pattern is subtle, a gingham check but on a smaller scale. Navy blue and heather grey play next to a simple natural ground. The pattern is subtle but handsome, seemingly easy to wear and pair with other colors. Hmmm, the fabric looks soft but it's tough to tell in the picture.

The docent walking by reads your mind and taps you on the shoulder. She tells you that has touched the shirt in real life and without a word of lie,  it is one of the softest shirts she has ever felt.

Wow, it all starts coming together. A well fitting modern dress shirt that is more comfortable than any other shirt you own! And it's understated, easy-to-pair and versatile. You suddenly blurt out "holy shit !t", "This shirt changes everything."

Good thing you are not at the Louvre and instead a click away from our online shop. Better yet, this shirt comes with a guarantee that if it is not the most comfortable dress shirt you own, we will take it back - no questions asked. Because customer service is an art form too.





the Nelson sunglasses atop our Nomad Hoodie with a bottle of iced coffee
June 02, 2021

Care About The Craft

Is there any accessory more iconic than a pair of sunglasses? The basic concept—putting a protective layer between one’s eyes...

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