Paper to Product: Indigo Three Button Hooded Sweatshirt

To create a hooded sweatshirt that actually pairs well with a button down shirt is one thing. To issue it in a shade of blue that pairs well with damn near every color of shirt out there is an even better thing. One month ago we released a hooded sweatshirt that was not afraid to show a little shirt. Tomorrow we will be issuing that same sweatshirt in our signature sea washed indigo french terry.

This rugged staple is designed to improve over time: the deep blue shade of indigo will slowly fade and the sturdy french terry will only get softer. An investment piece you can wear with more, gets better with wear and doesn't require a whole lotta wherewithal to get your hands on - that's what we stand for.

shot of surfboard being made.
March 31, 2021

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