August 28, 2014

Edition 171: Shuttle Loomed Italian Selvage Denim - Democratic Fit - Pt. 2 of 2

Nick is the production manager at Ohio Design. He came to us for a pair of jeans that he could work in. "Work" means nine hours of lifting, hauling, arranging and re-arranging materials.

Up to this point, he avoided denim because all the of the fits and brands he tried previously were too restrictive to work in. We handed him a pair of our new jeans in a Democratic fit and told him to try them out for a week.

You can see the fit in the pictures. Nick is not a big guy. The jeans fit him well but give him plenty of room to move. Our Democratic fit was designed for guys with bigger thighs: the hockey goalies of world, the guy that commutes on his bike. They work just as well for guys with slimmer legs that want a more comfortable, active fit.

Needless to say our Democratic fit won him over. Just as it has won over countless guys who have walked into our Valencia Street shop and said "you guys are a young company run by younger guys, there is no way I can fit into your jeans."

We can proudly say that the roster of Democratic fit lovers ranges from the 29 year old founders of Taylor Stitch to their 63 year old dads.