Paper to Product: Shuttle Loomed Italian Selvage Denim

To create a more bad ass pair of jeans, we started by going to Italy. We'd heard of a certain place that had shuttle looms. The rarest breed of looms that make the most beautiful denim the old fashioned way. We sat down at the mill to create two different denims. Both are 14.75 ounces; burly but still built to move. One is a true black jean: black warp and weft, black YKK hardware and black Wickett and Craig steer hide patches. The other is a true blue jean: a saturated indigo warp and a natural weft, traditional "pig skin" colored contrast stitching on pockets and inseam, antique copper YKK hardware and finished with a russet Wickett & Craig steerhide patch. Both jeans feature our San Francisco map pocking and both are proudly constructed in the state of Cali-for-ni-a.


shot of surfboard being made.
March 31, 2021

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