Weekly Edition 168: Indigo Chambray Jacks

We favor indigo for it's individuality. Each wash produces an ever so slightly new shade. Each shade carries its own character and mood.

Thinking about the graceful aging of indigo, we were inspired to photograph our Indigo Chambray Jack in San Francisco's Sunset District, a place lined with pastel painted mid-century stucco bungalows. Years of ocean fog and late afternoon sun have tamed these eclectic pastel groupings to create long avenues of brilliant and muted color.

Within the Sunset we specifically sought out older dwellings painted in shades of blue and photographed this week's release, the Indigo Chambray Jack, to showcase how our favorite color ages so handsomely under the Pacific's coastal conditions.


the Nelson sunglasses atop our Nomad Hoodie with a bottle of iced coffee
June 02, 2021

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