Weekly Wordsmith: Carl Gustav Jung

These provoking words came from a Swiss man often referred to as C. G. Jung (1875 - 1961). As a psychiatrist and psychotherapist who founded analytical physiology Jung proposed and developed the concepts of extraversion and introversion archetypes and the collective unconscious. His interest in philosophy and the occult; "knowledge of the paranormal," as opposed to science; "knowledge of the measurable, led many to view him as a mystic, although his ambition was to be seen as a man of science.

With his discovery of these two personalities he understood that everyone obtains both an introverted and extraverted side, with one being more dominant than the other. Whether you a thinker or doer make sure you pick your head up and see the world around you. 

Photo: Alex Farnum

shot of surfboard being made
March 31, 2021

Going Against The Grain

Our passions are manifold, but we’ll always have a special place in our hearts for surfing. Few things compare to...

Read more
Get There Quicker

Keyboard Shortcuts


  • Keyboard Help Shift+?
  • Search S
  • Go to Account/Login ME
  • Go to Help HELP

Main Navigation

  • Go to Home GH
  • Go to Workshop GS
  • Go to Men's Home GM
  • Go to The Dispatch GD
  • MAG
  • Go to Cart GC


  • Go to Shirts GCS
  • Go to Outerwear GCO
  • Go to Bottoms GCB
  • Go to Denim GCD
  • Go to Footwear GCF
  • Go to Accessories GCA
  • Go to Essentials GCE