November 20, 2013

Artist Feature: Kazu Matsuba

We get a lot of questions in the shop. We even had one guy ask us if we sell jelly beans...seriously, that happened. But the question we get the most is, “Who does the amazing typography on the chalkboards?” That would be our shop manager, Kazu Matsuba.

Kazu developed an interest in typography through the means of graffiti art. We know this may not have been through the most legal of ways (and by that we mean, completely illegal), but San Francisco is one of the biggest graffiti cultural hubs in the United States and the typography is incredibly intricate. From writing on the sides of walls and billboards to our chalkboards, Kazu’s philosophy on typography has never changed. To him, good type should convey a certain feeling or vibe to the reader when they first lay their eyes on it. It should make you feel emotion and provoke your imagination to help set the tone for the message of the piece. This is exactly what we want to convey when people come into the store.

We are continually amazed at what Kazu can do with just a piece of chalk. We highly recommend the next time you are in the shop to take a look at the sign art and swap a few stories.

“Drawing is catharsis to me. It takes me away from the daily routine and allows my imagination to flow free. I can create whatever I want without rules.” -Kazu Matsuba